Privacy Statement

Subject to your consent

We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) General Data Protection Regulation). Upon your first access to our website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our website and again ask for your consent.

How to prevent the setting of cookies

Of course, you may use our website without cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our website. You may at any time object to the setting of optional cookies by using the respective objection option in the Privacy Preference Centre.

Website analysis and online behavioural advertising

Website analysis with Google

On our Website we use a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). Google will analyse your use of our Website on our behalf. To this purpose, we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analysed. The respective results will then be made available to us in anonymised form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymising function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address after each data transfer to Google.

Moreover, by concluding specific agreements with Google we ensure that an adequate level of data protection is maintained with respect to the processing of personal data by Google in the US.

You may withdraw your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the Privacy Preference Centre, in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.

Further information on Google Analytics is available in the Google Analytics Terms of Use, the Privacy and Data Protection Guidelines of Google Analytics and in the Google Privacy Policy.

Online behavioural advertising with Google

This Website uses an online behavioural advertising service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google“).

Google will analyse your use of this Website. To this purpose, Google uses the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analysed. We and our partner Google will use this information to better tailor our advertisements to you and your interests, to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behaviour of visitors after they have looked at a certain ad. When you visit another website of the so-called “Google Display Network”, customised pop-ups tailored to your interests can be presented to you on the basis of the information collected on our Website.

Moreover, by concluding specific agreements with Google we ensure that an adequate level of data protection is maintained with respect to the processing of personal data by Google in the US.

You may withdraw your consent to this transfer of information to Google for online behavioural advertising purposes at any time either by administrating your consents in the Privacy Preference Centre, in which case an opt-out cookie will be placed, or by downloading and installing the Google Browser Plugin offered by Google. Both options will prevent the use of online behavioural advertising services only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.

Google is responsible for processing your personal data which Google collects directly from our Website for online behavioural advertisement services. Since we have no control over personal data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your personal data. Thus, please visit Google’s information on data privacy to receive further information on how Google processes your personal data and for how long. At the time of preparation of this privacy statement, Google’s information was available on the Google Data Protection Guidelines for Advertising. Further information on data protection at Google can be found within their Privacy Policy.

Online behavioural advertising with Facebook

This Website uses an online behavioural advertising service of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (using Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA as sub processor) (“Facebook”).

Facebook will analyse your use of this Website. To this purpose, we use the cookies described in more detail in the above table. The information collected by Facebook in connection with your use of our Website will be transmitted to a server of Facebook in the US, where it will be stored and analysed. These information include the referring URL, your browser type, your language settings, your operating system, your screen resolution and further information depending on the implemented pixel events (e.g. “purchase”: processes the type, ID and number of the selected item as well as payment information and currency; “search”: processes the search string, when you search for a product on our website; “view content”: processes the content ID, name, type, currency and value). We and our partner Facebook will use this information to better tailor our advertisements to you and your interests, to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behaviour of visitors after they have looked at a certain ad. When you visit your Facebook timeline or another websites of Facebook’s advertisement network (so called “Audience Network”), customised feeds tailored to your interests can be presented to you on the basis of the information collected on our Website.

Moreover, by concluding specific agreements with Facebook we ensure that an adequate level of data protection is maintained with respect to the processing of personal data by Facebook in the US.

You may withdraw your consent to this transfer of information to Facebook for online behavioural advertising purposes at any time by administrating your consent in the Privacy Preference Centre, in which case an opt-out cookie will be placed. Please note that this will only prevent any transfer of information to Facebook as long as you do not delete the opt-out Cookie.

Facebook is responsible for processing your personal data which Facebook collects directly from our Website for online behavioural advertisement services. Since we have no control over personal data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your personal data. Thus, please visit Facebook’s information on data privacy to receive further information on how Facebook processes your personal data and for how long. At the time of preparation of this privacy statement, Facebook’s information was available on their Privacy Policy.

Electronic Marketing Communications from Bayer

Subject to your consent (Art. 6(1)(a) General Data Protection Regulation)

If you consent, we, as the data controller, will collect and use the personal data you provide to us for the following purposes:

Data Collected: Name (First, Last)
Purpose: 

• Personalised email sent for verification and for consumers to pollen tracker alerts
• Marketing purposes: email marketing

Data Collected: Email address
Purpose: 

• Consumers to receive pollen forecast alerts via email 
• Marketing purposes: email marketing and building consumer profiles to optimise personalised marketing campaigns

Data Collected: Year of Birth
Purpose: 

• Marketing purposes: serve personalised and relevant content and product recommendations based on age band across the Bayer portfolio. Enrich consumer profiles and segments to serve more relevant personalised content based on age band

Data Collected: Location Data (first half of postcode (e.g. RG2) 
Purpose: 

• To provide relevant and localised pollen level data to consumers who have signed up for alerts
• Marketing purposes: providing marketing campaigns personalised to popular regions

Data Collected: ‘Interested In’ (i.e., outdoors, sporty & active living (under-30s), beauty buyers/fashion (under-30s), family focused, festival-goers, pet-lovers, frequent flyers/holidays, staycations, pollution/air quality carers, spring cleaners, health & well-being) Data Field: Multiple Option Tick Boxes

Purpose:

• Marketing purposes: to serve personalised and relevant communications and product recommendations based on consumer preferences

You may withdraw your consent at any time

If you no longer wish to receive email marketing communications from us, you may opt out of receiving them by either i) clicking on the “unsubscribe” button near the bottom of each email we send you: or ii) contacting us via the contact information below (please provide your name, specify the form(s) of marketing communications that you no longer wish to receive, and include the address(es) to which it/they are sent).

Sharing of your personal data

The personal data you provide to us for marketing communications will be shared with Artefact UK Limited (“Artefact”). Artefact is a processor of your personal data and is contracted to us to ensure your personal data is only processed by Artefact in accordance with our strict instructions.

External services or content on our Website

Our website may provide a web-based Pollen Forecast service in partnership with Datair Technology Pvt. Ltd. working under the Trademark Ambee. This service requires users to input their postcode or city on the Pollen Forecast page to view local pollen levels. This location data is used to pull through the relevant data from Ambee and is not stored.

Website visitors may also subscribe to receive twice-weekly pollen forecast emails from Bayer plc. For this and other marketing purposes, Bayer plc collects the user’s full name, email address, year of birth, and the first part of the postcode. 

Information on side effects and quality complaints

This Website is not intended or designed for communications regarding side effects, lack of therapeutic effect, medication errors, grey market products/counterfeit medicine, incorrect or off-label use, quality complaints and/or other issues regarding the safeness or quality of Bayer products. If you wish to report side effects or make a quality complaint, please contact your health care professional (e.g. physician or pharmacist), your local health authority, or use our company website for the report of undesirable side effects.

If you nevertheless report to us undesirable side effects or other issues regarding the safeness or quality of Bayer products, we will be legally bound to deal with your communication and may have to contact you for clarification purposes. Subsequently, we may have to notify the competent health authorities of the issues reported by you. In this context, your information will be forwarded in pseudonymised form, i.e. no information by which you may be directly identified will be passed on. We may also have to forward these pseudonymised notifications to our group companies and cooperation partners, to the extent these are likewise obliged to notify their respectively competent health authorities.

Further information about data privacy and side effect reporting are available in the Bayer Privacy Statement for Pharmacovigilance Data.

Recipients of personal data

Commissioned processing

For the processing of your personal data we will to some extent use specialised service contractors that process your data on our behalf (e.g. for IT-Support or cloud services).

Such service contractors are carefully selected and regularly monitored by us. Based on respective data processing agreements, they will only process personal data in accordance with our instructions.

Affiliates

We may share your personal data with our affiliates from the Bayer Group, where necessary for the purposes described above. 

Authorities and state institutions

We may share your personal data with law enforcement agencies or other authorities and state institutions if legally required or necessary for the purposes described above.

External lawyers

In order to support legal decisions and to pursue or defend against legal claims, we may share your personal data with external lawyers.

Prospective buyers in the context of Mergers & Acquisitions

We may share your personal data with a prospective buyer in case of an acquisition, merger or any other type of corporate or asset transition involving a change of ownership or control concerning us or our services.

Information regarding your rights

The following rights are in general available to you according to applicable data privacy laws:

• Right of information about your personal data stored by us;
• Right to request the correction, deletion or restricted processing of your personal data;
• Right to object to a processing based on legitimate interest or public interest, unless we are able to proof that compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defence of legal claims;
• Right to data portability;
• Right to file a complaint with a data protection authority;
• Where you have provided your consent to the processing of your personal data, you may at any time withdraw your consent with future effect. Such a withdrawal will not affect the lawfulness of the processing prior to the withdrawal.

Contact

For any questions you may have with respect to data privacy, please write an e-mail to dataprotection-uk-eire@bayer.com or contact our company data protection officer at the following address:

Data Protection Officer
Legal and Compliance Department
Bayer plc
400 South Oak Way
Green Park
READING
Berkshire
RG2 6AD

Telephone: +44 (0)118 206 3000
e-mail: dataprotection-uk-eire@bayer.com

Corporate Data Protection Officer of Bayer AG:
Phone: +49 (0) 30 468 16924

If you believe that your personal data has not been handled correctly, or you are not satisfied with our response to any requests you have made to us regarding our use of your personal data, you have the right to make a complaint to the Information Commissioner’s Office by telephoning 0303 123 1113 or visiting their website at www.ico.org.uk

Bayer is dedicated to protecting the privacy of users who visit our social media pages. You can learn more about our specific social media privacy policies by following the links below:

• Social Media Comments Policy
• Social Media Privacy Statement

Amendment of privacy statement

We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our website. Any amendments become effective upon publication on our website. We therefore recommend that you regularly visit the site to keep yourself informed on possible updates.

Declaration as of: 25/03/2024